Two people.
One coffee problem.
Arihant was practising law in Delhi, while Manasvi was studying at Jindal. Neither planned to start a beverage company.
They simply loved cold coffee, couldn't find one they genuinely wanted to drink, and decided to make it themselves. Arihant left law in early 2025, and that coffee problem slowly became 1AM.
Good coffee
takes time.
We could have launched in three months. Instead, we spent nearly a year on formulation, reformulation, retort trials, and shelf-life testing.
Some batches worked. Some didn't. The protein coffee took even longer.
We kept going until we had something we'd actually want to drink again.
Say less.
Be right.
Arihant was practising law in Delhi, while Manasvi was studying at Jindal. Neither planned to start a beverage company.